According to Emkay Global Financial Services, Titan observed an impact on consumer sentiment due to high gold prices, in gold jewellery, within the sub-₹50,000 price band. In the higher price band, buyer growth was seen with higher demand for simple designs that attracted lower making charges. To offer more options to consumers amid steep gold prices, Titan has introduced a 9-carat collection in its Caratlane business to make products affordable.